Fashion Flip Book is a limited-edition photography book by Agata Serge - a reflection on identity, individuality, and the evolving role of fashion models. Shot entirely on medium-format film, this 296-page hardcover celebrates process, personality, and storytelling through timeless analog photography and contemporary design.

The book is divided into two parts: an interactive flip section, where viewers can mix and match model segments - a playful and symbolic take on identity and fragmentation, and a series of standalone fashion editorials, each focused on the individuality, energy, and emotional presence of its subject.

What began as a single idea grew into a three-year journey across New York, London, Los Angeles, and Paris. Each chapter of Fashion Flip Book captures an iconic figure in fashion - fifteen models whose presence, individuality, and personal stories shaped the project.

From the intimacy of the darkroom to the scale of international productions, the book blends craftsmanship with narrative. Every frame was shot on a Mamiya RZ67, every selected negative hand-printed in the darkroom at ArtLab Warsaw, then carefully scanned and refined. Out of 3,920 frames, just over 300 were chosen to form a cohesive body of work.