Flip
Book
Fashion Flip Book is a limited-edition photography book by Agata Serge - a visual reflection on the evolving role of fashion models. A tribute to process, personality, and storytelling, told through analog photography and timeless design.
Shot entirely on medium-format film, the project brings together fifteen iconic figures: Helena Christensen, Amanda Murphy, Colin Jones, Tasha Tilberg, Hanne Gaby Odiele, Karolina Kurkova, Anja Rubik, Saskia de Brauw, Milla Jovovich, Alex Consani, Amelia Gray, Georgia Palmer, Sasha Pivovarova, Lara Stone, and Aweng Chuol.
The book is divided into two parts: an interactive flip section, where viewers can mix and match model segments - a playful and symbolic take on identity and fragmentation, and a series of standalone fashion editorials, each focused on the individuality, energy, and emotional presence of its subject.
Hardcover, 296 pages
275 × 343 × 36 mm
ISBN: 978-83-977059-0-6
Art direction: Federigo Gabellieri
Fashion essay: Alessia Glaviano
Casting: Piergiorgio del Moro
US: available online at Balba NYC & in selected YSL stores