About Fashion Flip Book

The Flip Section

At the core of the book is a unique interactive element: a flip section that divides each photograph into head, torso, and legs. By turning these segmented pages, readers can mix and match different parts of the models, creating thousands of unexpected silhouettes and combinations.


This playful design carries a deeper meaning. It reflects how, for decades, models were often treated as interchangeable figures in fashion, while Fashion Flip Book reclaims their individuality. Each combination becomes both a commentary and a creative act - reminding the viewer that identity is never fixed, but fluid, multifaceted, and open to reinterpretation.

The Models

Fashion Flip Book brings together fifteen icons of fashion:


Helena Christensen, Amanda Murphy, Colin Jones, Tasha Tilberg, Hanne Gaby Odiele, Karolina Kurkova, Anja Rubik, Saskia de Brauw, Milla Jovovich, Alex Consani, Amelia Gray, Georgia Palmer, Sasha Pivovarova, Lara Stone and Aweng Chuol.


Each editorial is both portrait and story - a collaboration shaped by personality, energy, and emotional presence.

Fashion Essay by Alessia Glaviano

The book features a specially commissioned essay by Alessia Glaviano, Head of Global PhotoVogue. In her text, Glaviano explores the shifting role of models in fashion - from silent mannequins of the past to today’s cultural voices and collaborators.

Her essay frames Fashion Flip Book within a broader conversation about identity, representation, and the power of images to shape culture. It adds a critical perspective to the visual narrative, giving readers both context and reflection, and underlining the book’s position not only as a photographic object, but also as a cultural document.

Art Direction & Cover Design by Federigo Gabellieri

The visual identity of Fashion Flip Book was shaped in close collaboration with Federigo Gabellieri, whose art direction brought coherence and clarity to the project’s many layers. Together, we translated a body of work created over three years and across four cities into a single narrative - balancing the raw intimacy of film photography with the refinement of a carefully curated object.


The cover design reflects the book’s essence: minimal, sculptural, and timeless. Its bold typography and restrained layout echo the interplay of contrast that defines the images within- light and shadow, individuality and interchangeability, playfulness and depth. Every detail, from the choice of paper to the rhythm of the spreads, was considered to create a tactile experience where form and content speak with one voice.

A Note from Agata Serge

Working on Fashion Flip Book has been the most transformative experience of my career so far. What started as a simple idea grew into nearly three years of work, countless hours on set, and the involvement of more than 150 incredible people across New York, London, Los Angeles, Paris, and Warsaw.


It was not only about creating photographs, but about building trust, collaboration, and something larger than myself. Every shoot was its own world, shaped by the individuality of each model and the dedication of the teams around them. I learned that fashion photography, when rooted in a meaningful idea, can become a portrait of identity - fragmented, multifaceted, and deeply human.


This book is my love letter to the process, to the people who believed in it, and to the idea that photography can hold both beauty and truth. I hope that as you turn its pages - and play with the flip section - you’ll feel the same joy, curiosity, and emotion that carried me through this journey.


— Agata Serge

General INFO

From the first moment, this project has been a collective effort, built through trust and collaboration. In gratitude, the proceeds from 100 copies will be donated to SEXEDPL, created by Anja Rubik, one of the book’s featured models.

•⁠ ⁠Price: 399 PLN / 109 EUR / 115 USD
•⁠ ⁠⁠Shipping: to selected destinations (secure packaging in a custom black box with handle)
•⁠ ⁠⁠For other countries, please contact shop@agataserge.com
•⁠ ⁠⁠VAT: included (EU orders)
•⁠ ⁠⁠Checkout: safe payment with Apple Pay and major credit cards


Limited edition - available while supplies last.
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